Welcome to the new Choicepet.com!  Now FREE shipping on orders over $49!

Our Story

our story

Our story begins in 1979 when our first Choice Pet “Supply” opened in Norwalk, CT. The idea was simple: to offer the absolute best products available for the health and well-being of the pets we love so much! From the moment our doors opened, Choice Pet was the place for pet families to come, not only for food and supplies, but for real guidance and information to enrich life with and for their pets! Choice Pet truly exists “for the love of pets”!

We now have 17 neighborhood locations across Connecticut, New York and New Jersey with carefully selected holistic, organic, raw and natural foods, treats and chews along with an array of outstanding pet products that we feel are tops in their categories. And we continue to search the planet to find the newest, the best and the most innovative merchandise!

Our mission: To Pet Lovers, Choice Pet is the community’s trusted source of knowledge, inspiration and choice through our People, our Partners and our Technology.

Come in and meet your neighborhood Choice Pet Team and you’ll find kindred spirits who are expert and dedicated to helping you make the most informed and thoughtful choices for the pets who bring us so much joy!


emoji alphabet

Our emoji alphabet. Our pets say so much without words we thought it would be fun to follow their lead and in 2015 our Emoji Alphapet was born! Our colorful dog-tag images make navigating our stores a breeze and we think our “pet posse” is just dog-gone irresistible!!

When it comes to finding just what you need for your special pooch, Choice Pet is the Best in Breed.

“Nip” in to your Choice Pet anytime to fulfill all your feline friend’s desires.

We’ll swim the deep blue sea just to find the freshest and finest for all your aquatic pals.

Our hearts are as warm as can be for your cold-blooded companions and their needs, too.

We love your winged buddies as much as you do…guess that makes us birds of a feather.

Furry family members of every shape and size are loved and looked after at Choice Pet.

Everyone needs a treat some time! At Choice Pet we carry only the freshest, healthiest, tastiest selection for you to choose from.

We promise your furry little angels will have sweet dreams when they are tucked into one of our carefully selected oh-so-comfy beds.

Fashionistas come to Choice Pet to get their pets ready for the catwalk…or even just a chilly ramble in the park.

Finding the perfect toys for your pets is simply child’s play at any one of our neighborhood stores.

We carry all the great stuff you need to make your pets as beautiful on the outside as they are on the inside.

Your pet deserves the highest quality nutrition available, which is why we carry your community’s best selection of natural, fresh and holistic foods.

Great gear can make all the difference! Make every day a walk in the park with the perfect leash, collar, harness or lead.

At Choice Pet we know that even on cloudy days our pets fill our hearts with sunshine!

We carry the finest carriers, crates and strollers for your most precious four-legged cargo.

Dogs just love to sink their teeth into our great assortment of healthy, safe, Made in the USA bones and chews. No need to hide your slippers!