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Privacy Policy

Last updated: June 23, 2016

Choice Pet Food Distributors, Inc. and its Choice Pet affiliates (“Choice Pet”) respect the privacy of visitors to our website. This Privacy Policy (“Privacy Policy”) explains the type of information we gather from individuals that visit our site or other channels described below, and how we use, disclose and protect such information. By visiting our site, you accept the practices described in this Privacy Policy.

CHANGES TO THIS POLICY

We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this Privacy Policy at any time. If we make any changes, we will change the Last updated date above and post the new Privacy Policy here:

http://www.choicepet.com/privacy-policy

You should consult this Privacy Policy regularly for any changes.

WHAT INFORMATION WE COLLECT

Information you give us. We collect and maintain information that you may provide to us such as when you enter information on our site or provide information to us in any manner, whether via chat, e-mail and/or telephone or other means. This information may include your name, residential and/or business address, shipping address, billing address, credit card information, telephone number(s), email address, birthdate and other information you choose to provide. For example, when you set up your account and/or make online purchases, you will be asked to provide information necessary to facilitate the transaction; when you enter our contests, sweepstakes or other promotions, you may be asked for information necessary to fulfill the promotion; when you post comments or other content on our site (e.g., product reviews, Q&A forum, blogs), anything you post will be available to us as well as visitors to our site; when you post information about us on social networking sites, we may collect such information; when you contact our customer service representatives, we collect additional information you choose to provide our representatives. We also collect information about your pet(s) that you provide or post, including name, breed, gender, birthdate, and photos.

Information automatically collected. We, along with our third party service providers, may automatically collect information about you. This information includes, and is not limited to, browser information, operating system information, device IP, device information, IP address and the date, time, length of stay, geo-location, IP address, referring website, specific pages accessed and other actions you take on our site.

Information Provided to Us by Social Media Services. You may be able to access the site through third-party social media platforms (such as Facebook) (each, a “Social Media Service”). If you log on to the site through a Social Media Service, you give us permission to access, store and use any information that you permit the applicable Social Media Service to share with us in accordance with your privacy settings with the applicable Social Media Service. If you choose to log on to the site through a Social Media Service, we are not responsible or liable for the privacy practices or content of the applicable Social Media Service. We encourage you to review, and if necessary, adjust, your privacy settings with the applicable Social Media Service before logging in to the site using the applicable Social Media Service. Information that we receive from Social Media Services is stored and use by us in accordance with this Privacy Policy.

USE OF COOKIES; ANALYTICS; MOBILE LOCATION

As with most websites, we use cookies, web beacons, and other online information-gathering tools in connection with our site. These tools are intended to make our site easier to use by, among other things, saving your preferences for you.

Cookies. A cookie is a small file stored by your internet browser on your computer. We may use either a “session cookie” and/or a “persistent cookie”. A “session cookie” stores temporary information that is erased when you close your web browser or turn off your computer. A “persistent cookie” enables our site to recognize you when you return to it and remains stored on your computer until you delete it. We may also use cookies to deliver content tailored to your interests.

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. Because cookies allow you to take advantage of some of our website’s essential features; if you set your browser to limit or remove cookies or otherwise block our use of cookies, some features of the site may be unavailable or unable to function properly.

Pixel Tags. We may also use so-called “pixel tags,” “web beacons,” “clear GIFs” or similar means (collectively, “Pixel Tags”) in connection with some Site pages and HTML-formatted e-mail messages to, among other things, compile aggregate statistics about Site usage and response rates. A Pixel Tag is an electronic image – often a single pixel – that is ordinarily not visible to website visitors and may be associated with cookies on a website visitor’s hard drive. Pixel Tags allow us to count users who have visited certain pages of the site, to deliver branded services, to provide online advertising, and to help determine the effectiveness of promotional or advertising campaigns. Also, when used in HTML-formatted email messages, Pixel Tags can tell us whether and when an email that we have sent has been opened

Analytics. We may use third party analytics services to help analyze how users use the site. Analytics services use cookies to collect information such as how often users use the site and what features they use in the site and what products they view on the site. We use this information to improve the site and to market and promote our site and products to you on third party sites. The analytics services ability to use and share information collected by them is restricted by their terms of use and privacy policy, which you should refer to for more information about how these entities use this information, and how you can opt-out of their use of such information. You may find the privacy policy of our third-party analytics provider here:

http://www.google.com/policies/privacy/

GPS Location. In addition, if you access the site through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.

HOW WE USE YOUR INFORMATION

Choice Pet does not rent, sell, trade or disclose your information to unrelated third parties, except as set forth in this Privacy Policy. We do use, process and disclose your information to:

  • fulfill and manage purchases, orders, payments, and returns;
  • send you promotional marketing materials or marketing messages about products or services that we believe may be of interest to you;
  • place adds on third-party websites relating to our products and services that may be of interest to you;
  • administer sweepstakes and contests;
  • notify you of any products you have purchased that are subject to recall;
  • customize, analyze, adjust and improve our site to meet your needs;
  • prevent fraud and other prohibited or illegal activities; and
  • comply with requests of law enforcement agencies.

If you complete a product review or other feedback or provide any image of you and/or your pet(s), we may use your submission for commercial purposes to promote our products and/or services.

WHAT INFORMATION WE DISCLOSE

Third-Party Service Providers. We may disclose the information collected about you to our third-party contractors and partners in connection with their performing services or other activities in support of the site and/or our businesses, or their completing or confirming on our behalf a transaction or series of transactions that you conduct with us. For example, third parties may fulfill orders, deliver packages, send postal mail and/or email, analyze data, provide marketing assistance, process credit card payments, and provide customer service. These contractors and partners are restricted from using information that identifies you (excluding any information that is aggregated or otherwise reasonably de-identified) in any way other than to provide services for Choice Pet.

Business Transfer. We may disclose, transfer, or assign to our affiliates or to one or more third parties the information collected about you as part of a merger, acquisition or other sale or transfer of any of the assets or business of Choice Pet. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may transfer your data to a successor or to a third party that purchases our assets arising from such circumstances. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy.

Protection of Choice Pet and Others. We may disclose information about you to the government or to other third parties to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders, subpoenas or other legal process. We may also disclose information to third parties if needed to enforce any of the terms of use for our site or any investigation of potential violations thereof; to detect, prevent, or otherwise address fraud, security or technical issues; to protect against harm to our site; or to protect our rights, property or safety or the rights, property or safety of our users or others.

PROTECTION OF PERSONAL INFORMATION

We have instituted reasonable safeguards to help ensure that information that we collect is secure. We also take reasonable steps to ensure that third parties who work with us to make the site (including the software, applications and services provided on the site) available to you agree to protect personal information that they must access in order to serve you and to honor your preferences about contacts you wish you receive. However, it is possible for unauthorized third parties to access information despite our efforts. For this reason, we do not guarantee that your use of the site and/or information provided by you will be private or secure. By using our services, you assume this risk.

We will store information about you for as long as reasonably necessary for the purposes described in this Privacy Policy. We reserve the right to retain any information reasonably necessary to appropriately document our business activities and for archival and record retention purposes.

If requested and/or as required by law, Personal Information will be destroyed on the media the data has been stored.

INFORMATION FROM CHILDREN

This site is not directed at children and we have no intention of collecting information from children. If we become aware that information from a child under 13 years old has been collected without the consent of such child’s parent or guardian, we will use all reasonable efforts to delete such information.

THIRD PARTY WEBSITES

As a convenience to our visitors, this site may contain links to a number of websites that we believe offer useful information. The policies and procedures we describe here do not apply to those websites. We suggest contacting those websites directly for information on their privacy policies. Choice Pet is not responsible for the privacy practices of third parties, regardless of whether they are linked or otherwise connected to our site.

DO NOT TRACK SIGNALS

Our site does not support “Do Not Track” preferences that may be available in your browser to inform websites that you do not want them collecting certain types of information. If you activate the Do Not Track setting in your browser, our site is not capable of satisfying the preference you set.

OPT-OUT/CORRECTIONS

If you wish to opt-out of any marketing communications, please click the unsubscribe link in any of our marketing communications.  If you wish to make corrections to information on your account, please access your account and change your preferences on at http://www.ChoicePet.com/my-account/ page or contact us directly at customerservice@choicepet.com. Please note that removal of user information from our database or “opting-out” will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we are reasonably able to implement your request. Following receipt of a request from you, we will take reasonable steps to delete your information.

If you establish an account, you may receive certain types of communications even if you have not opted-in to receive them because these types of communications may be necessary in order to maintain an account on our website.

HOW TO UPDATE INFORMATION

You may correct or update information collected about you through our site by contacting us at the email address noted at the end of this Privacy Policy below, or by editing your information and preferences on the http://www.ChoicePet.com/my-account/ page on the website. Following receipt of a request from you, we will take reasonable steps to update or correct your information.

CALIFORNIA RESIDENTS

Section 1798.83 of the California Civil Code permits a California resident to request from a business, with whom the California resident has an established business relationship, certain information about the types of personal information the business has shared with third parties for those third parties’ direct marketing purposes and the names and addresses of the third parties with whom the business has shared such information during the immediately preceding calendar year. If you are a California resident, you may make one request each year by sending a request to customerservice@ChoicePet.com.

GOVERNING LAW

By choosing to visit our site, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by the law of the State of Connecticut, without reference to the choice of law or conflicts of law principles thereof, and will be subject to the dispute resolution clause contained in the terms of use applicable to the site. You also agree to abide by any limitation on damages contained in the terms of use of our site.

QUESTIONS

If there are any questions regarding this Privacy Policy you may contact as follows:

Tel: 203-743-7555

Email: customerservice@ChoicePet.com

Address: 67 Newtown Road, Danbury CT, 06810